Zulily

Savings Spree

Previously, Zulily's blowout sales would get rebranded each time assets were created. The objective of rebranding "blowout" into "savings spree" was to create a consistent visual experience for customers that was creatively as bold as the deals. My job was to work alongside my Creative Director and fellow Designer to create assets for a well rounded campaign. Our team collaborated with the photography team to achieve the best images possible to properly convey the messaging of bold deals, as well as making sure the photos worked well with our designs. My tasks were, but not limited to, photo editing with color correcting to make everything cohesive, creating banners and finding the best compositions, and stress testing different logo lockups within the assets. 

Year
2022

Client
Zulily

Screenshots of two online shopping website pages displaying clearance sales with banners that emphasize savings and discounts.
Pink handbag with a yellow scarf and a blue wallet. Purple badge in the upper left corner states 'Up to 80% off'. Blue banner at the bottom reads 'Can ship out quickly'.
A young boy with blonde hair wearing a light blue shirt with small dinosaur patterns, smiling and looking to the side, with a red promotional badge in the top left corner indicating "Up to 80% off" and a red banner at the bottom with the text "Can ship out quickly."
Two children, a boy and a girl, smiling and looking at the camera, with a promotional text overlay indicating up to 80% off and mentioning quick shipping.
A woman with black wavy hair wearing an orange shirt and a gold bracelet, smiling and standing against a white background, with a purple circle on the top left that says 'Up to 80% off' and a purple banner at the bottom that says 'Can ship out quickly'.
A man wearing a blue T-shirt looking to his right with a slight smile, with a red circle in the upper left corner stating 'Up to 70% off', and a red banner at the bottom stating 'Can ship out quickly'.