Zulily launched a unique Mother's Day campaign each year. For 2023, our goal was to acknowledge all moms - from mother figures, to grandmothers, to sisters, and more. Creative decided to lean in a direction that felt imperfect, warm, and inclusive to better relate to all moms and those who love them. With months of preparation and conceptualizing, I worked with the Senior Designer, fellow Graphic Designer, and Copywriter to develop a style guide and campaign. I created illustrations and design elements to be used throughout, including assets that appeared on site.