Conceptual Designs | Madeline Minkema — Madeline Minkema

Conceptual Designs

Various assets created for multiple different projects that were either presented to the client, but didn’t make it to the final rounds, or are purely conceptual.

Client
Kelpie, Xbox

Year
2019-2025

Kelpie

Orange and blue resealable bag of Keystone allergy relief fast-acting chews for dogs, featuring a cartoon white dog with black ears and a blue bowtie on the front.

A black pug dog wearing a scarf, with an orange and purple background, accompanied by a package of Hippe allergy relief chews featuring a bear illustration and the text 'fast acting chews'.

A black dog with large ears, looking at the camera, with a pink and purple abstract background and a pink bag of allergy relief dog chews in the bottom left corner.

Illustration of two playful dogs around a circular emblem with the letter 'K' in the center.

XBOX

Advertisement for Xbox Wireless Controller - Night Ops Camo Special Edition, featuring a camouflage-patterned gaming controller with gray, black, and gold accents, against a matching camouflage background. The ad emphasizes its covert design for night raids and includes a call to action to pull the trigger.

Advertisement for the Xbox Elite Wireless Controller Series 2, featuring a close-up of two controllers and a character from a video game with a futuristic setting, along with branding and a call to action to add to inventory.

Promotional advertisement for Xbox One, highlighting the Xbox Elite Wireless Controller Series 2. The ad emphasizes the controller's improvements, customization options, and gaming performance. It features an image of the controller with a background of a car and a person at sunset, along with a "Claim Victory" call-to-action button, and branding from Microsoft.

Digital advertisement for Xbox One featuring a wireless controller with a Seahawks design, set against a football stadium background. Text promotes customizing controllers for NFL teams.

conceptual